As The Guardian put it this week, The Crystal Maze is the ultimate offering to an immersive obsessed culture - a point thoroughly backed by the public demand when it presented itself. Six months later, the challenges of The Crystal Maze are set to open their doors to Londoners!
In the 90’s, The Crystal Maze was one of the UK’s favourite television shows. It’s now returning as the ultimate team challenge right in the heart of London, where you and your friends can face challenges testing your skills, mental and physical ability across the four (classic) time zones: Aztec, Industrial, Futuristic and Medieval.
We helped the Maze team put together a phased digital strategy: this included creating a digital visual identity pack, guidelines for the email and social strategy, recommendations & setup for supporting tools (e.g. online customer service) and sample digital assets.
We and our partners planned and produced its main website, a responsive digital hub where Maze fans can find out all they need to know about the experience and quickly proceed to secure their seats - as of this writing, the experience is sold out until November!
We also developed the overarching social strategy toolkit for the brand - covering everything from tonality, channel strategy, posting frequency, geo-social setup & management, content direction, asset creation & sourcing and integration with the wider marcomms spectrum.
The Maze officially opens this Tuesday - our team's already been through secret preview sessions and can confirm it is the experience you probably dreamed of as soon as you heard this was happening (and quite possibly long before!) Make you sure you get your tickets while you can (a new batch has just become available).
So the only thing left to say is...